There’s no doubting that everybody loves a freebie, and promotional giveaways have long been a trick used by companies to spread the word about what it is that they do. Freebies are a brilliant thing to hand out at trade fairs, exhibitions and any time you are out and about meeting clients. The key to creating great promotional giveaways is to make something that people are actually going to use. The fact that it is branded with your company details should be secondary to the fact that they will actually use it. There are many different things that you can create to give away as promotional goodies, and in this article we are going to give you some ideas.
Pens & Pencils
It doesn’t matter how reliant we get on technology – we are always going to need a good old-fashioned pen and pencil in our pockets. Having pens and pencils made up with your corporate logo is a great idea. Make sure you choose quality pens and pencils that will last – cheap gimmicky stationery will end up in the bin so it is a waste of money and a false economy to shell out on these. Have your corporate identity emblazoned on the pen or pencil and order in bulk to take advantage of better price breaks.
Mugs & Cups
There is always time for a cup of tea or coffee during a busy working day, so it’s a great idea to have mugs or cups made up with your company logo on them. When a potential client stops for a cup of coffee and uses your mug, they will subconsciously be reminded of your services. This sort of subliminal advertising is worth its weight in gold – basically your company name is going to be in front of potential clients throughout their working day.
Everybody loves a toy, no matter how old and mature we make out we are! Creating an executive toy with novelty appeal is a brilliant idea – it doesn’t have to be original, just have a look online for some ideas. Make sure your company name is clearly marked on the executive toy, and have it boxed up so that it is an appealing gift to give someone. There are all sorts of executive toys on the market, from Rubik’s cubes and other logic games through to novelty cufflinks. Try and find something that nobody else is offering, and make sure that whatever you choose is made well with quality in mind. That way, your potential clients can while away idle minutes playing with your toy and subconsciously being reminded of your product or service!
There are many other things that you can stamp your brand on, from ties through to caps and hoodies. Of course it will cost you a bit of money to have your promotional giveaways made up, but you are sure to earn this money back in time through lots of brand new orders, and raised awareness of your company’s brand. It’s well worth investing in!