Built to Win: Neora’s Unprecedented Victory Against the FTC

In this episode of the Built to Win podcast, Neora’s CEO Debra Highs sits down with company founder Jeff Olson to discuss the groundbreaking seven-year battle against the Federal Trade Commission (FTC). Olson, a traditionalist in business and the bestselling author of The Slight Edge, shares his journey of founding Neora with the intention of creating the perfect direct sales company that makes people better.

Neora’s success skyrocketed, breakindustry recordsstry and winning numerous accolades. However, their triumph was met with an unexpected challenge when the FTC launched an investigation into the company. Despite providing millions of documents and evidence proving their innocence, the FTC remained relentlessitsheir pursuit.

Faced with the choice to settle or fight, Neora made the unprecedented decision to sue the FTC. This move came with significant risks, as the company faced public scrutiny, loss of banking and credit card processing, and the departure of some management team members. Olson, however, remained steadfast in his belief that Neora had done nothing wrong and that giving in to the FTC’s demands would hurt not only their employees and distributors but the entire industry.

Throughout the grueling seven-year battle, Neora’s leadership team focused on maintaining business as usual, consistently communicating with their field, and projecting a positive vision for the future. This unwavering commitment to their values and business model helped galvanize their suppliers, banking relationships, distributors, and lawyers into a cohesive team that withstood the immense pressure.

In the end, Neora emerged victorious, winning all five counts brought against them by the FTC. This historic win was a testament to the company’s strong foundation and adherence to principles set forth by Olson from the very beginning. Built to Win, Neora’s journey serves as an inspiration to millions, proving that with conviction, unity, and a commitment to doing what is right, even the most daunting challenges can be overcome.

As Neora moves forwait doesy do so with a stronger, more united team and a renewed sense of purpoItsheir triumph over the FTC has positioitthem for even greater suc as it continuesinue to build a company that truly makes people better.